VeriSign, the organization that manages the underpinning for ICANN is raising the wholesale prices it charges to Registrar organizations to manage the core base of .com and .net domains. The wholesale price of a .com domain that Verisign charges Registrars will go from $6.86 (does not include ICANN fee) to $7.34, effective July 1, 2010. That means you can realistically expect the yearly rate you pay your Registrar (example: GoDaddy) to go up by at least that amount of money.
Written by admin on December 18th, 2009 with no comments.
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ICANN (Internet Corporation for Assigned Names and Numbers) has cleared the way to move beyond the standard latin characters for domain names and urls. They have approved the “internationalized Domain Name Fast Track Process” which will allow people to apply for new domain names in native languages/scripts such as Chinese, Korean, Arabic, Hebrew and others.
This is a process that has been working through the system since the mid-1990s. Now, rather than making the world conform to converting their native language into a string of roman letters, domain owners can provide internet address in their native language and characters.
Written by admin on November 6th, 2009 with no comments.
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This last week, we saw two interesting high-profile purchasers of domains. The first was Microsoft who purchased the office.com domain, ostensibly to house the hosted version of its popular Office software suite. The second was Yahoo, who purchased omg.com (omg = “oh my god” acronym = yahoo’s celebrity gossip site) for $80,000. General consensus around the net was that $80K was a bargain price.
Written by admin on August 14th, 2009 with no comments.
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Erick Schonfeld, at Techcrunch, noticed (When Amazon Bought Zappos, Clothes.com Also Came In The Box) that Amazon got a little extra bonus in its $928 million deal to by Zappos last month. The domain, clothes.com, had been purchased by Zappos from IdeaLab for $4.9 million. I’m sure Amazon will find a good way to put that particular name to work.
Written by admin on August 7th, 2009 with no comments.
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Jeremy Kirk at PC World writes an article (Comcast Redirects Bad URLs to Pages With Advertising) explaining that Comcast will now be forwarding web visitors who mistype urls to a page designed to show advertising. Rather than providing a “did you mean xyz?” suggested correction to the visitor, Comcast will now forward the user to a page with Yahoo search results and sponsored link ads.
Written by admin on August 7th, 2009 with no comments.
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For domain owners who are wondering what to do about falling domain monetization levels from their parked domains, you may want to consider developing your site if you have a domain name that corresponds to a high-value keyword. Lots of times, people register domains that are related to a subject they are passionate about or that they understand intimately. Advertisers may be very interested (they’ll pay lots of money) to display their ads in front of internet surfers who are also interested in that same keyword or subject.
Rather than parking a domain whose contextual subject you know a lot about (example: greenduckeggs.com may mean that you understand a great deal about “green duck eggs”), it may be better to launch a site and share some of that knowledge with the world. It’s never been easier to launch a free website (example: google sites) or blog (example: wordpress, typepad, blogger) and to add pay-per-click advertising (example: google adsense, kontera) to the site to generate revenue.
Search engines have learned to discount the value of parked domains in their search results — that means you’re not likely to have your site listed in the first 10 results if your site is hosted with a parking company.
Back to our “green duck eggs” example… Let’s say you know more about green duck eggs than anyone on the planet and you registered that domain (greenduckeggs.com) because of your familiarity with the subject. After you bought the domain, you parked it with a domain parking company because you didn’t have the skills or time to launch the site. At first the site made some monthly income because people interested in the subject (green duck eggs) were typing the address (greenduckeggs.com) directly into their browsers and you were getting some search engine traffic. But over time, your monthly income from the parking company went down. This is probably because the search engines stopped including your site when people searched on “green duck eggs”.
Today, you’re probably better off (you’ll make more money) just developing a small website or blog and adding some some online advertising to it. That’s because, if there are a significant number of people looking for information on “green duck eggs”, your website is likely to be re-inserted into the natural/organic results of the big search engines (Google, Yahoo, Microsoft). Now, when someone goes to Google and types “green duck eggs” and hits the search button, they may see your site as the first item in the list of search results. (note: this won’t happen over night and may take months) The world may be better off too if you are willing to share your valuable knowledge of green duck eggs with everyone.
The amount of money you can make depends on two primary factors; first, how many people in the world are searching for “green duck eggs” and two, how much are advertisers will to pay you for a person that clicks on a “green duck egg” keyword ad that is being served on your site. It will also depend on how well you pay attention to SEO (search engine optimization) techniques that increase the chances of your site being listed at the top of the list of search results.
Written by admin on August 5th, 2009 with no comments.
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Microsoft and Yahoo have been trying to put a search deal together forever. Headlines indicate it’s heating up again. Andrew at Domain Name Wire (What Microsoft-Yahoo Deal Would Mean to Domainers) continues his speculation of what would happen if the merger finally goes through. Andrew believes any pressure on Google is a good thing.
Written by admin on July 18th, 2009 with no comments.
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Max Chafkin at Inc Magazine (Good Domain Names Grow Scarce) writes about the shortage of “short, pronounceable names” for .com domains. His point is that small businesses are increasingly finding it difficult to register their targeted business name and are having to shop at auctions or come up with creative, often nonsensical, alternatives.
Written by admin on July 15th, 2009 with no comments.
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Yahoo is apparently unloading some expensive domains that it owns — possibly to raise cash during the current economic doldrums. Contests.com, a Yahoo-owned domain, sold at an aftermarket.com domain name auction in Washington, D.C. for $320,000. Yahoo must own thousands of high-value domains. It will be interesting to see if more come on the market or if Yahoo finds a way to mask its seller identity during future sales. Search Engine Journal and TechCrunch are running stories about it.
Written by admin on June 18th, 2009 with no comments.
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Tom Merritt at CNET counts down the top 5 most expensive domains in an entertaining video. Most are stories you’ve probably already heard but there are some instructive monetization lessons to be learned from the history of expensive domain sales.
Written by admin on June 8th, 2009 with no comments.
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