New Generic Top Level Domains Getting Lots of Attention

Today is the first day ICANN is officially letting people apply for the “.yournamehere” totally flexible domains and there is quite a bit of hand wringing going on about how it will impact the domain ecosystem. The people promoting it, obviously have a lot to gain if every brand is convinced that they need to spend pocket change to secure “.brandname” domain.

Right now there are 22 existing domain suffixes — .org, .net, etc. It’s now going to a theoretical infinity. It’s not cheap to set up with a $185,000 evaluation fee listed. Details, if you’re interested are at a special generic top level domains site set up for interested parties.

The Wall Street Journal published an article about the race to nab web addresses and companies that are focusing on the pure money making opportunities. Other people seem to not be bothered by the movement and just see it as passing fad.

What do you think? Much ado about nothing or tectonic shift?

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Domain Hijacking In Progress

Chris Coyier at css-tricks.com is blogging about his current domain hijacking/ownership battle. It seems some unauthorized person transfered ownership of his domain from GoDaddy to PlanetDomain.

Apparently, a number of other websites having similar problems. Chris’ description of the experience is very instructive for any domain owner, as are the comments of the many people following the issue.

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New Google Domain Parking Flag

In a post to its “Inside Search” blog today, Google announced a new set of policies for indexing parked domains. While there were very few specifics, it is clearly not good news for people who use domain parking to generate revenue for domains they are not using.

New “parked domain” classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don’t have valuable content for our users, so in most cases we prefer not to show them.

Having parked domains in the top set of search results for a given keyword, hasn’t been easy for a long time. Domain parking has been on a negative slope for a number of years. The irony is that Google itself runs a parking service that would appear to be at odds with this move. People can still make money parking domains from type-in traffic or even ppc ads, but it looks like natural search engine optimization is a thing of the past with Google.

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Data.com Bought By Salesforce.com for $1.5 Million+

Data-related domains in the news. Several sites are reporting a deal to buy data.com before it was headed to the auction block. Both Domain Name Wire and ReadWriteWeb are reporting that Salesforce.com purchased the domain for a price north of the $1.5 million reserve price. Datacenter.com was also recently purchased for $352,500.

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How Can You Tell Who Used to Own a Domain?

The previous post brought to mind an interesting question — how can you tell who used to own a domain after it is sold? Here are a few ideas:

  • The Wayback Machine – you can always go to the Internet Archives, input the domain and see what the historically cached html reveals.
  • You can use the premium version (costs money) of the Domain History service at domaintools.com to see historical whois records.

Do you know of a better way? Maybe you can share it?

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Twitter.com Sold For $7,500 Back in 2006

Evan Williams, CEO of Twitter, revealed that he paid $7,500 for the domain twitter.com back mid 2006 in a tweet yesterday. Here is what he wrote in his Twitter stream:

@kul depends. Twitter was a side project. I bought the domain for $7500. :)

The price sounds about right, maybe even a little high. Robin Wauters posted about the revelation over on Techcrunch. The circumstance of the sale were revealed by some clever sleuthing in the comments of the article. It turns out it was owned by Park Myung Hwan from Korea who registered it in the year 2000.

I think it’s interesting when domain values are discussed on mainstream tech websites like Techcrunch. Here are some additional domain sale stories that were revealed (none of this is verified) via comments:

  • Recruiting.com was purchased for $75,000 and sold for a much more (who knows the timing on that one).
  • ShopCity.com sold for $25,000 in 2008, recently ShopLocally.com sold for $300,000.
  • Bankruptcyservice.com sold for $2,500.
  • CouponReview.com for $1,700 in 2008.
  • PizzaTruck.com for $990 in 2010.

This brings up an interesting thought. You can usually find out who owns a domain (unless it’s a private/proxy registration) through a whois lookup. But how can you find out who used to own it? Next post…

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Using “Open” Sharable Content to Develop Domains

More and more people are deciding to develop their domains rather than park them. Often times, people register domains because they have a keen/deep interest in a subject/name that might make a great website someday. For example, if you have an intense interest in slotcars, you might register a domain like slotcarmemories.com to provide information regarding antique slot cars, slot car trading, slot car news… whatever, it’s your vision.

So, you get all excited and register your slotcar URL but then what do you do? There are lots of tools that will help you get a free or cheap website up and running. Beyond that, you’ll have to fill the site with interesting thoughts, insights, and other content – that is the bigger problem for most folks. Without interesting content, no one will come to your site. If no one visits, it’s less fun and the potential to make money is dramatically reduced.

YouTube has now become a huge library of sharable video content that you can re-publish on your website. Some of the videos might be what you would consider garbage, but lots of them are very well produced.

Back to our slotcar example. You can search YouTube using the keyword “slotcar” and thousands of videos will be presented to you. If you find one that fits well with your site, you simply copy the Embed code under the video and post it to your website.

This can save you hours (more like days and weeks) of content development time. If you want to eventually ihave all your website video be original (produced by you), you can use it as a placeholder until you find the time and energy to develop your own.

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Latest Domain Monetization Trends

MediaPost’s Laurie Sullivan interviewed Jeremiah Johnston, CEO at Sedo, recently and he shared some interesting information that has come out of a recent market study re their 2009 domain sales activity. According to SEDO, they were responsible for 64% of the top 100 public domain sales.  Here are some informational tidbits:

  • Overall, domain sales were up 5% in 2009, when compared to 2008.
  • 44% of domain sales are .com domain extensions (vs. .net, .org, etc).
  • The average price of a .com site dropped approximately $719 in the fourth quarter of 2009.
  • Top-selling domain categories for 2009 included software, employment, services, regions, country and cities, tobacco, insurance, three-character domains, hardware and casino.

Also, Domain Wire conducted a survey (537 respondents from 49 countries, 57% from the US, 7% of respondents own 10,000 or more domains) with some interesting trend data. Here are some excerpts:

  • 60% of domain name owners are making less than $20 RPM (revenue per thousand visits).
  • 40% of domain name owners are making less that $10 RPM.
  • 35% of domain name owners say 2009 revenue was similar to 2008 revenue.
  • 30% expect domain parking revenue to rise in 2010.

The Domain Wire survey respondent listed the following as the best places to register a domain.

  • GoDaddy 41%
  • Moniker 16%
  • Fabulous 11%
  • eNom 5%
  • Name.com 4%
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Domain Name Prices Rising

VeriSign, the organization that manages the underpinning for ICANN is raising the wholesale prices it charges to Registrar organizations to manage the core base of .com and .net domains. The wholesale price of a .com domain that Verisign charges Registrars will go from $6.86 (does not include ICANN fee) to $7.34, effective July 1, 2010. That means you can realistically expect the yearly rate you pay your Registrar (example: GoDaddy) to go up by at least that amount of money.

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Expanded International Character Set for Domain Names

ICANN (Internet Corporation for Assigned Names and Numbers) has cleared the way to move beyond the standard latin characters for domain names and urls. They have approved the “internationalized Domain Name Fast Track Process” which will allow people to apply for new domain names in native languages/scripts such as Chinese, Korean, Arabic, Hebrew and others.

This is a process that has been working through the system since the mid-1990s. Now, rather than making the world conform to converting their native language into a string of roman letters, domain owners can provide internet address in their native language and characters.

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