Domain Monetization, SEO, and High-Value-Keywords

For domain owners who are wondering what to do about falling domain monetization levels from their parked domains, you may want to consider developing your site if you have a domain name that corresponds to a high-value keyword. Lots of times, people register domains that are related to a subject they are passionate about or that they understand intimately. Advertisers may be very interested (they’ll pay lots of money) to display their ads in front of internet surfers who are also interested in that same keyword or subject.

Rather than parking a domain whose contextual subject you know a lot about (example: greenduckeggs.com may mean that you understand a great deal about “green duck eggs”), it may be better to launch a site and share some of that knowledge with the world. It’s never been easier to launch a free website (example: google sites) or blog (example: wordpress, typepad, blogger) and to add pay-per-click advertising (example: google adsense, kontera) to the site to generate revenue.

Search engines have learned to discount the value of parked domains in their search results — that means you’re not likely to have your site listed in the first 10 results if your site is hosted with a parking company.

Back to our “green duck eggs” example… Let’s say you know more about green duck eggs than anyone on the planet and you registered that domain (greenduckeggs.com) because of your familiarity with the subject. After you bought the domain, you parked it with a domain parking company because you didn’t have the skills or time to launch the site. At first the site made some monthly income because people interested in the subject (green duck eggs) were typing the address (greenduckeggs.com) directly into their browsers and you were getting some search engine traffic. But over time, your monthly income from the parking company went down. This is probably because the search engines stopped including your site when people searched on “green duck eggs”.

Today, you’re probably better off (you’ll make more money) just developing a small website or blog and adding some some online advertising to it. That’s because, if there are a significant number of people looking for information on “green duck eggs”, your website is likely to be re-inserted into the natural/organic results of the big search engines (Google, Yahoo, Microsoft). Now, when someone goes to Google and types “green duck eggs” and hits the search button, they may see your site as the first item in the list of search results. (note: this won’t happen over night and may take months) The world may be better off too if you are willing to share your valuable knowledge of green duck eggs with everyone.

The amount of money you can make depends on two primary factors; first, how many people in the world are searching for “green duck eggs” and two, how much are advertisers will to pay you for a person that clicks on a “green duck egg” keyword ad that is being served on your site. It will also depend on how well you pay attention to SEO (search engine optimization) techniques that increase the chances of your site being listed at the top of the list of search results.

Written by admin on August 5th, 2009 with no comments.
Read more articles on A Website For Your Domain and Domain Monetization Basics and Domains 101.

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