In a somewhat surprising announcement today, Google opened its doors to the “little guy” domainers who want to monetize domains with Adsense directly. Google’s previous product, Adsense for Domains, was available exclusively to organizations/individuals with huge volumes of traffic. With this latest move, Google effectively lowers the bar to any domain owner with an Adsense account to park and monetize their domains with Google.
The domain and search industry is still trying to figure out if this is a good or a bad thing. Google provides advertising for many of the domain parking service companies and this move is seen as a bypass of those middle men on the part of Google. Andrew at Domain Name Wire thinks the shift is toward monopolization and believes the general revenue for domain parkers will go down, while others believe Google will pass on more of the profits directly to domain owners. Stay tuned.