MediaPost’s Laurie Sullivan interviewed Jeremiah Johnston, CEO at Sedo, recently and he shared some interesting information that has come out of a recent market study re their 2009 domain sales activity. According to SEDO, they were responsible for 64% of the top 100 public domain sales. Here are some informational tidbits:
- Overall, domain sales were up 5% in 2009, when compared to 2008.
- 44% of domain sales are .com domain extensions (vs. .net, .org, etc).
- The average price of a .com site dropped approximately $719 in the fourth quarter of 2009.
- Top-selling domain categories for 2009 included software, employment, services, regions, country and cities, tobacco, insurance, three-character domains, hardware and casino.
Also, Domain Wire conducted a survey (537 respondents from 49 countries, 57% from the US, 7% of respondents own 10,000 or more domains) with some interesting trend data. Here are some excerpts:
- 60% of domain name owners are making less than $20 RPM (revenue per thousand visits).
- 40% of domain name owners are making less that $10 RPM.
- 35% of domain name owners say 2009 revenue was similar to 2008 revenue.
- 30% expect domain parking revenue to rise in 2010.
The Domain Wire survey respondent listed the following as the best places to register a domain.
- GoDaddy 41%
- Moniker 16%
- Fabulous 11%
- eNom 5%
- Name.com 4%