Here is the bottomline on domain parking… domain parking is a way that enables you to make money on a small investment (a newly registered domain name, often less than $10) while the content for the domain name is “under construction” or while you wait for the value of the domain to rise.
A domain parking service provider will provide a web page and ads for your “parked” domain and split the revenue received from any ads that get clicked or viewed.
Q: How do most people find things they need on the Internet?
A: They go to search engines like Google, Yahoo, MSN, and Ask.
Here’s an example. Let’s say an Internet user wants to know about “digital cameras“. They may start by simply typing in the category name “digital camera” into the searchbox on a search engine.
So, what happens after they hit the “search” button?
The search engine lists the first 10 results out of a total of 170 million possibilities and also serves ads along side the search results.
Maybe the user is happy with the results, maybe not. However, many users now think, “what if I type ‘digital camera’ into the address bar of my browser software instead?” — the logic being, anyone who owns the domain name “digital camera” may know something about it. Or, maybe they just want to see if the web site exists.
What does the user see after they type in the internet address: “digitalcamera.com”?
This is a parked domain page.
What’s happening here?
- Someone, or some company, owns the domain name “digitalcamera.com”
- Rather than develop the content to educate web visitors that land on their page, the owner of “digitalcamera.com” has chosen to park their domain.
When a web visitor clicks on the first link on the lefthand side they see the following.
The owner of “digitalcamera.com” is taking advantage of the web traffic generated by web users simply typing “digitalcamera.com” into the address bar of their browser. This is often referred to as “type-in traffic”. When the visitors arrive on the site they see mostly advertising.
Wikipedia has a good explanation of domain parking and type-in traffic.